The Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), through Brazilian Materials—a program maintained by the entity in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—is promoting another edition of the Mission to China from September 3 to 7. This time, the initiative also includes participation in the All China Leather Exhibition (ACLE) fair.

With a schedule focused on the exchange of information and networking, the Mission to China will have the participation of the companies Fibertex, Injepol, Encaixe Componentes, and New Way. The International Market Manager for Assintecal, Luiz Ribas Júnior, who will accompany the mission, says that visits are planned to giants in the footwear and fashion sector, such as Louis Vuitton, Casa Loewe, Nike House of Innovation, and Nanjin Road, in addition to a guided visit to the ACLE fair. The agenda will pass through the cities of Shanghai and Lishu.

“China, more than a competitor to the Brazilian industry, is a commercial success story, so much so that it is responsible for almost 70% of the total produced worldwide. The mission aims to strengthen ties and learn from the Chinese productive sector, especially with regard to technological innovation aimed at productivity and competitiveness,” explains Ribas Júnior.

ACLE

Brazilian participation in ACLE also has the support of Brazilian Materials. The fair for leather, components, and chemical products for footwear, considered one of the largest in the segment in the world, will have the participation of the companies Tanac, Nokopiel, Seta, Corium, and MK Química. The show, which takes place from September 3 to 5, has more than a thousand exhibitors and is expected to receive more than 30,000 buyers from 25 countries.

About Brazilian Materials

Brazilian manufacturers in the components sector interested in expanding their commercial relations with the foreign market have the opportunity to participate, along with 300 other companies, in the Brazilian Materials project. The project is carried out by Assintecal, ApexBrasil, and Abrameq, and aims to promote good export performance and, consequently, the sector. The project has solutions suitable for each level of internationalization, keeping commercial promotion actions, intelligence, training, and more within reach of companies. For more information, please contact: relacionamento@assintecal.org.br.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.